PROMOTING SUSTAINABLE TRANSPORT BEHAVIOUR IN DENMARK
Formel M is a collaboration between public institutions, private companies and universities. The objective of the project is to curb single-car use and promote bike, public transport and car sharing.
About Formel M
Formel M is firmly embedded in the municipalities and is buildt around 17 applications sites in the 6 participating municipalities. Formel M is leading the way towards a more sustainable transport sector in Denmark through Mobility Management. Formel M is a public-private innovation initiative carried out in a collaboration between 17 private and public partners - with the municipality of Ballerup as lead partner.
Formel M is sponsored by the Danish Transport Authority (Center for Grøn Transport) and The Capital Region of Denmark (Region Hovedstaden). The total budget is EUR 1,9 million.
Formel M has secured funding from March 2011 to February 2014.
The Green Mobility Office
Knowledge, experience and the appropriate tools are crucial to promote behavioural change. The Green Mobility Office, a central part of Formel M, will support the municipalities in their efforts to get people to choose bike, bus, train or carpooling rather than single-car use. The Green Mobility Office aims to ensure a continued development of Mobility Management in Denmark.
Four types of application sites in the municipalities:
1. Mobility plans for businesses in local networks: Local companies will work together on reducing CO2-emissions by motivating employees to change transport behaviour. Processes to create ownership and establishment of alternative mobility services such as company bicycles, carpooling or shuttle busses will be amongst the applications.
2. Mobility policies for major units: Larger organizations such as town halls and companies with more than 500 employees will develop mobility policies and mobility organisation. Electric cars, bicycles and carpooling will be amongst the applications.
3. Mobility assessments for new areas: Municipalities will include Mobility Management in the planning of new residential and business areas. Projects will look at criterias for mobility needs, car-use and parking space, while infrastructure for bikes and car sharing may be integrated in the planning process.
4. Mobility services in smaller towns: In rural areas where public transport is scarce the participating municipalities will develop alternative services to ensure sustainable transport options.
FORMEL M - THE SOLUTION TO A GROWING TRANSPORT SECTOR
Danes travel more and more. The current average is 39 km per day. The vast majority of these kilometres are travelled by private car – leading to high CO2 emissions, growing congestion and poorer health. The objective of Formel M is to reduce the daily use of private cars and to encourage the use of other modes of transport.